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B001206 - POLITICAL COMMUNICATION AND CONSULTING
Main information
Teaching Language
Course Content
Suggested readings
Prerequisites
Teaching Methods
Type of Assessment
Course program
Academic Year 2017-18
Course year
First year - First Semester
Belonging Department
Political and Social Sciences (DSPS)
Course Type
Single education field course
Scientific Area
SPS/04 - POLITICAL SCIENCE
Credits
9
Teaching Hours
72
Teaching Term
18/09/2017 ⇒ 15/12/2017
Attendance required
No
Type of Evaluation
Final Grade
Course Content
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Course program
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Lectureship
Teaching Language
Italian
Course Content
Key words in the so-called Political Communication of the Third Phase. Political Campaign strategies on the basis of the theories of the “Information processing”. Online communication analysis. The role of party-systems in the organization of political campaigns: national and international context. Public opinion analysis for a strategic political communication. Political marketing.
Suggested readings (Search our library's catalogue)
ATTENDING STUDENTS: Roberto Grandi, Cristian Vaccari, Come si vincono le elezioni. Elementi di comunicazione politica, Carocci, 2014; 2) Giovanna Cavallari, Giovanni Dessì, " L'altro potere. Opinione pubblica e democrazia in America", Donzelli, 2008; 3) A selection of the articles uploaded on Moodle; 4) uone text among the following: i) Fabio Martini, "La fabbrica delle verità. L'Italia immmaginaria della propaganda da Mussolini a Grillo", Marsilio 2017; ii)Andrea Mariuzzo, "Divergenze parallele", Rubbettino 2010; iii) Andrea Baravelli (a cura di), " Modelli di Comunicazione politoca nel XX secolo", Carocci 2005.
NON ATTENDING STUDENTS
1) Roberto Grandi, Cristian Vaccari, Come si vincono le elezioni. Elementi di comunicazione politica, Carocci, 2014; 2) Giovanna Cavallari, Giovanni Dessì, " L'altro potere. Opinione pubblica e democrazia in America", Donzelli, 2008; 3) two among the following texts: i) Fabio Martini, "La fabbrica delle verità. L'Italia immmaginaria della propaganda da Mussolini a Grillo", Marsilio 2017; ii)Andrea Mariuzzo, "Divergenze parallele", Rubbettino 2010; iii) Andrea Baravelli (a cura di), " Modelli di Comunicazione politoca nel XX secolo", Carocci 2005.
NON ATTENDING STUDENTS
1) Roberto Grandi, Cristian Vaccari, Come si vincono le elezioni. Elementi di comunicazione politica, Carocci, 2014; 2) Giovanna Cavallari, Giovanni Dessì, " L'altro potere. Opinione pubblica e democrazia in America", Donzelli, 2008; 3) two among the following texts: i) Fabio Martini, "La fabbrica delle verità. L'Italia immmaginaria della propaganda da Mussolini a Grillo", Marsilio 2017; ii)Andrea Mariuzzo, "Divergenze parallele", Rubbettino 2010; iii) Andrea Baravelli (a cura di), " Modelli di Comunicazione politoca nel XX secolo", Carocci 2005.
Prerequisites
Basis knowledge in the field of Political Communication
Teaching Methods
The course aims at providing students with the necessary knowledge to deal the relationship between politics, media, and citizens/electors. What kind of relationship is there between the formation of public opinion and the voter’s choice? Which are the variables that mostly influence the electoral choice? How is a political campaign structured? Which are the features of online campaigning? What are the main features of political marketing?
Type of Assessment
Oral examination
Course program
The course analyses the formation of public opinion, the voter’s choice and the personalization of politics from a theoretical and empirical point of view. First module: the key word of current political communication and political marketing; II module: political campaigning of parties and movements; III module: personalization as cognitive shortcut.