The course reviews the path that has given the centrality to the concept of generation by identifying - as distinctive objects in addition to that of age - interests and lifestyles, spaces and leisure activities, to understand the patterns of consumption and the process of identity construction of young people.
For attending students the texts will be identified during the lessons.
For non-attending students it is mandatory to study two texts to choose as follows:
A text chosen from the following list:
Bertocchi, F, Sociologia delle generazioni, Cedam
Mesa, D, La giovinezza nelle società in transizione . Un approccio morfogenetico, Franco Angeli
Iorio G., Istantanee di vita giovanile. Per una sociologia delle generazioni. Natan Edizioni
+
A text chosen from the following list:
Napoli A., Generazioni online. Processi di ri-mediazione identitaria e relazionale, Franco Angeli
Canestrari P., Consumi e identità. Dal consumo di immagini al consumo di valori, Nuova Cultura
Meloni, P., Antropologia del consumo, Carocci
Giusti M., Immigrazione e consumi culturali: Un'interpretazione pedagogica, Laterza
Other, not mandatory, suggested books:
Savage, J., L'invenzione dei giovani, Feltrinelli
Giordano , V., La metropoli e oltre, Meltemi
Abruzzese, A., Mancini, P., Sociologie della comunicazione, Laterza.
Sorcinelli, P, Varni, A, Il Secolo dei giovani: le nuove generazioni e la storia del Novecento, Donzelli
Ieracitano, F, Produzione e consumi culturali. Uno sguardo alle tendenze contemporanee: Uno sguardo alle tendenze contemporanee, Franco Angeli
S. Gnasso, P. Iabichino, Existential Marketing, Hoepli, Milano, 2014
Learning Objectives
The course aims at providing the knowledge needed to understand the relevance of the generations and the different ways of building generational cultures in the processes of social change. At the same time, the cultural consumption of some generations will be analyzed to underline their identity, political and ethical values. This relevance will emerge from a diachronic view of the evolution of politics, marketing and public and corporate organizations starting from concrete examples.
Prerequisites
none
Teaching Methods
Theoretical frontal lessons and workshops.
Type of Assessment
Final oral examination + paper and/or teamworks' evaluation